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Director, Integrated Marketing
Posted 17 days agoViewed
💎 Seniority level: Director, 10+ years
🔍 Industry: B2B marketing, SaaS, or enterprise software
🏢 Company: Rithum LinkedIn Board
⏳ Experience: 10+ years
Requirements:
- 10+ years of experience in B2B marketing, field marketing, or a related field
- 5+ years of experience in field and events marketing
- Proven leadership experience
- Experience in demand generation, field marketing, and partner marketing
- Strong analytical skills
- Hands-on experience working with industry analysts
- Strong communication and storytelling skills
Responsibilities:
- Define and drive the integrated marketing strategy
- Act as a thought leader and advisor
- Provide guidance to regional field marketing teams
- Collaborate with sales leadership
- Shape the global customer engagement strategy
- Champion customer storytelling
- Define the overall co-marketing and partner engagement strategy
- Lead strategic engagements with industry analysts
- Develop and refine market messaging and competitive positioning
- Provide strategic guidance on briefings, inquiries, and key report participation
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🔥 Director, Integrated Marketing
Posted about 6 hours ago
📍 United States
💸 200000.0 - 250000.0 USD per year
🔍 Sports Gaming
🏢 Company: Underdog Sports
- 10+ years of integrated or product marketing experience.
- Proven track record in developing and executing integrated marketing campaigns in competitive markets, especially within sports or gaming sectors.
- Strong understanding of consumer behavior, with the ability to apply insights into actionable marketing strategies that engage fans and players.
- Expertise in brand positioning, digital marketing, and content strategy, with the ability to communicate complex ideas simply and persuasively.
- Exceptional communication skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels.
- Results-oriented and data-driven, with a passion for continuous optimization and performance measurement.
- Highly organized and able to manage multiple projects and priorities in a fast-paced environment.
- Collaborative and adaptable, with the ability to work cross-functionally and drive alignment in a dynamic, growing organization.
- Collaborate closely with Marketing, Strategy and Product teams to develop comprehensive marketing plans that support product launches, updates, and campaigns.
- Conduct in-depth value proposition analysis and work with internal and external stakeholders to refine and communicate the brand’s differentiators in the sports gaming space.
- Own the content calendar, balancing feature GTM with external beats and internal promotions.
- Lead the development of messaging and positioning strategies for new products, ensuring alignment across all communication channels, including social media, paid channels, and in-app experiences.
- Continuously test, optimize, and adapt messaging to improve customer engagement and product adoption. Utilize A/B testing, customer surveys, and data analytics to optimize product positioning, messaging, and overall marketing strategy.
- Collaborate with creative teams to produce marketing assets that highlight the excitement, value, and innovation behind Underdog.
- Become an expert in understanding the behavior, preferences, and pain points of our diverse user base.
- Engage with customers and the gaming community to gather feedback and insights, translating these into actionable marketing strategies.
- Lead qualitative and quantitative research efforts to uncover insights into customer motivations, competitor activity, and emerging trends in sports gaming.
- Monitor and analyze the performance of marketing initiatives, ensuring KPIs are met and identifying opportunities for continuous improvement.
- Leverage data insights to enhance product messaging, customer experience, and campaign effectiveness, ensuring that Underdog remains competitive in the marketplace.
- Foster a culture of creativity, collaboration, and strategic thinking to drive measurable impact across the business.
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Posted about 6 hours ago
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🔥 Director, Integrated Marketing
Posted 27 days ago
📍 Canada
🔍 B2B SaaS, fintech, or AI/ML solutions
🏢 Company: ValidMind👥 11-50💰 $8,100,000 Seed about 1 year agoArtificial Intelligence (AI)Financial ServicesBankingMachine LearningRisk ManagementInformation TechnologyInsuranceSoftware
- 8+ years of experience in integrated marketing, demand generation, or growth marketing, preferably in B2B SaaS, fintech, or AI/ML solutions.
- Proven track record of developing and executing multi-channel marketing campaigns that drive pipeline and revenue growth.
- Strong expertise in digital marketing, content marketing, event marketing, and paid media.
- Data-driven mindset with experience using marketing analytics, attribution models, and performance optimization tools (e.g., HubSpot, Google Analytics, Salesforce, etc.).
- Excellent communication and collaboration skills, with the ability to work cross-functionally with sales, product, and external partners.
- Experience managing agencies, vendors, and marketing teams.
- Familiarity with AI, model risk management, or financial services marketing is a strong plus.
- Work closely with the sales team to optimize ValidMind’s use of HubSpot and ensure best practices are employed, and the tool is supporting pipeline growth.
- Develop and execute data-driven integrated marketing campaigns to drive awareness, engagement, and demand for ValidMind’s solutions.
- Craft compelling messaging and thought leadership content tailored to financial services and AI risk management audiences.
- Oversee the strategy and execution of digital marketing initiatives, including paid search, paid social, programmatic, and ABM campaigns.
- Contribute to event marketing strategy, including sponsorships, hosted events, and webinars, ensuring seamless execution and alignment with business objectives.
- Partner closely with sales and business development teams to align marketing efforts with revenue goals and support pipeline acceleration.
- Track, measure, and optimize marketing performance across all channels, using data-driven insights to refine strategies and improve ROI.
- Work closely with the product team to ensure go-to-market alignment, develop messaging that resonates with target audiences, and support product launches with integrated campaigns.
- Eventually, build a team of marketing professionals and manage relationships with agencies and external vendors.
Data AnalysisSalesforceGoogle AnalyticsCross-functional Team LeadershipCollaborationSEOSales experienceMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMA/B testing
Posted 27 days ago
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