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Manager, Engagement Marketing
Posted 17 days agoViewed
💎 Seniority level: Manager, 8+ years (with 2+ years of people management experience)
💸 Salary: 125000.0 - 150000.0 USD per year
🔍 Industry: Healthcare Technology
🏢 Company: HealthJoy👥 251-500💰 $60,000,000 Series D over 2 years agoArtificial Intelligence (AI)MedicalHospitalEmployee BenefitsHealth Care
🗣️ Languages: English
⏳ Experience: 8+ years (with 2+ years of people management experience)
Requirements:
- 8+ years of experience (with 2+ years of people management experience) in lifecycle marketing, engagement and enrollment marketing, or related field with a consumer marketing (B2C or B2B2C) focus
- 5+ years of experience building and scaling customer/consumer lifecycles using automation, personalization, and/or artificial intelligence
- Proven track record of developing and executing successful multichannel marketing campaigns
- Experience working in the healthcare technology or benefits space strongly preferred
- Experience working for a mobile app company is a plus
- Experience with Customer.io is a plus
- Experience collaborating with multiple stakeholders and driving alignment
- Strong quantitative and analytical skills and experience with marketing analytics tools (Looker, Amplitude)
- Ability to manage projects efficiently with high standards for quality of work and a high-level of accountability
- Problem solver mindset with an ability to navigate ambiguous projects
- Thrive working in a fast-paced environment
Responsibilities:
- Uplevel the design and contribution of a member engagement marketing function and build/lead a small team that maximizes adoption of HealthJoy’s products and services.
- Partner with Data, Product & Tech, Customer Success, and Member Services leaders to develop, define and execute a member engagement strategy across multiple channels.
- Employ automation and AI tools to scale engagement campaigns across multiple segments. You will also collaborate with Product and Engineering to segment, personalize, and scale our member engagement campaigns.
- Identify key member segments in collaboration with the Data team and lead (and/or partner with Product Design on) research initiatives that improve campaign targeting and content.
- Partner with Product Marketing Managers to develop GTM strategies for launching new products to our member audience and driving engagement and retention. Collaborate with Content Marketing on member-facing content (educational, seasonal, etc.) to drive awareness and repeat utilization of HealthJoy’s products and features.
- Evaluate performance of member engagement campaigns and provide data-driven recommendations to improve their effectiveness.
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🔥 Manager, Engagement Marketing
Posted 15 days ago
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💸 100000.0 - 115000.0 USD per year
🔍 Healthcare
🏢 Company: Imagine Pediatrics👥 51-100MedicalHospitalChild Care
- 5+ years of marketing experience; experience in healthcare is a plus but not required.
- Proven ability to develop and execute marketing strategies that drive engagement.
- Analytical mindset: ability to synthesize data, identify trends/opportunities, and report out appropriately.
- Strong communication skills, both written & verbal; ability to comfortably report up to leadership.
- Ability to collaborate effectively with cross-functional teams and external partners.
- Partner effectively cross-functionally, with Patient Engagement & Network Development teams, to understand needs, challenges, and areas where marketing can support.
- Build & execute multi-channel engagement marketing campaigns that include SMS, email, direct mail, and addressable advertising.
- Develop & execute a social media strategy
- Perform consumer research
- Lead content creation efforts for patient and provider audiences, including blog posts, website copy, email newsletters, SMS messages, and other marketing materials. Ensure consistent brand messaging across all communication channels.
- Support with selection of marketing technology and vendors, including a marketing automation platform, customer data platform, and/or call tracking platform.
- Develop and maintain marketing performance data & reporting; regularly report out on campaign performance.
Project ManagementData AnalysisCross-functional Team LeadershipContent creationCommunication SkillsAnalytical SkillsReportingMarketingStrategic thinkingDigital Marketing
Posted 15 days ago
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