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Product Marketer

Posted about 10 hours agoViewed

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💎 Seniority level: Middle, 4+ years

📍 Location: United States, PST

🔍 Industry: Manufacturing

🏢 Company: Arch Systems👥 11-50💰 $4,500,000 over 1 year agoArtificial Intelligence (AI)Industrial AutomationInternet of ThingsPredictive AnalyticsMachine Learning

🗣️ Languages: English

⏳ Experience: 4+ years

🪄 Skills: Project ManagementData AnalysisMachine LearningSalesforceGoogle AnalyticsContent creationCommunication SkillsPresentation skillsCross-functional collaborationMarket ResearchMarketingCRMEnglish communicationSaaS

Requirements:
  • 4+ years of hands-on product marketing experience in a B2B SaaS environment; preference is given to candidates with experience in the manufacturing or industrial technology sector.
  • Proven ability to translate complex technical concepts, particularly related to AI/ML and manufacturing technologies, into clear, concise, and compelling messaging for diverse audiences (e.g., technical users, business decision-makers, industry analysts).
  • Proficient in using various marketing software and tools, including CRM systems, marketing automation platforms (e.g., HubSpot), web and marketing analytics platforms (e.g., Google Analytics), sales enablement tools, project management software (Asana, Notion, etc), and content management systems.
  • Demonstrated ability to work effectively across functional teams (product, engineering, sales, customer success) and drive project completion.
  • Strong project management skills, including the ability to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.
Responsibilities:
  • Develop compelling product positioning and messaging that differentiates our AI-driven SaaS products in the competitive landscape and resonates with manufacturing industry stakeholders.
  • Empower the sales and customer success teams with the necessary tools and product training, including sales decks, case studies, battle cards, competitive analysis, product demos, and other sales collateral to drive sales success and accelerate deal cycles.
  • Design and execute data-driven go-to-market strategies for new product launches and feature releases, ensuring successful adoption and market penetration within target manufacturing segments.
  • Continuously monitor and analyze competitor products, industry trends, and market conditions within the manufacturing technology space.
  • Engage with customers to gather feedback, understand their pain points, and identify opportunities for customer advocacy.
  • Collaborate with the marketing content and design teams to create high-impact marketing materials, including blog posts, white papers, ebooks, webinars, website copy, sales collateral, customer knowledgebase articles, and other content assets to support marketing campaigns and drive lead generation.
  • Partner effectively with product management, sales, industry strategy, and customer success teams to ensure alignment in product development, marketing strategies, and go-to-market execution.
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