Product Marketer

Posted 6 days agoViewed

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💎 Seniority level: Middle, 3-5 years

📍 Location: United States

🔍 Industry: Manufacturing, SaaS

🏢 Company: IOTA Software Inc.

🗣️ Languages: English

⏳ Experience: 3-5 years

🪄 Skills: Product DevelopmentContent creationMarket ResearchData visualizationMarketingDigital MarketingCRMData analyticsSaaS

Requirements:

BA/BS required (preferred in Engineering or Marketing)
3-5 years of experience in product marketing at a B2B SaaS company, preferably with experience in manufacturing, data visualization, or analytics tools.
Proven track record of successful product launches and go-to-market strategies for software platforms.
Strong understanding of the manufacturing industry and the ability to speak the language of our target audience (e.g., plant managers, engineers, production teams).
Exceptional written and verbal communication skills with the ability to craft compelling product messaging and content.
Data-driven mindset with a passion for measuring and optimizing marketing performance.
Familiarity with marketing automation tools, CRM systems, and data analytics platforms.
Ability to work cross-functionally in a collaborative, fast-paced environment and wear multiple hats when needed.
Entrepreneurial spirit with a willingness to take ownership and adapt to the dynamic needs of a growing startup.

Responsibilities:

Lead the development and execution of comprehensive go-to-market strategies, including product launches, feature rollouts, and market positioning.
Collaborate with the product and sales teams to craft clear, compelling, and differentiated messaging that speaks to our target market—manufacturing professionals.
Conduct market research and gather customer feedback to identify customer pain points, needs, and trends. Use these insights to inform product development and marketing initiatives.
Develop engaging content such as whitepapers, case studies, blog posts, website copy, email campaigns, and webinars that highlight product benefits and use cases.
Provide the sales team with the tools, training, and collateral they need to effectively sell the product, including product one-pagers, battlecards, and presentations.
Partner with the marketing team to create campaigns that drive awareness, lead generation, and customer acquisition, focusing on specific personas in the manufacturing sector.
Track key performance metrics and use data to refine product messaging, marketing strategies, and campaign effectiveness.
Monitor industry trends and competitors, providing insights and recommendations to stay ahead in the market.

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