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Product Marketer

Posted 13 days agoViewed

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💎 Seniority level: Junior, 2+ years

📍 Location: United States

🔍 Industry: Insurance, SaaS, Marketing

🏢 Company: CyberCube👥 101-250💰 $50,000,000 Series C about 2 years agoAnalyticsInsurTechSoftware

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: Data AnalysisProduct ManagementCross-functional Team LeadershipProduct AnalyticsContent creationCommunication SkillsSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCustomer SuccessSaaS

Requirements:
  • 2+ years of experience in Product Marketing, SaaS, Insurance, or B2B Marketing.
  • Strong organizational and operational skills, with an ability to manage multiple initiatives simultaneously.
  • Strategic thinker who can translate research into actionable insights and positioning strategies.
  • Experience with voice of the customer programs, sales enablement, and product marketing collateral.
  • Passionate about data-driven decision-making, customer engagement, and driving product adoption.
  • Strong communicator with a collaborative mindset, able to work cross-functionally with sales, product, and marketing teams.
Responsibilities:
  • Conduct market research to inform product positioning, competitive intelligence, and global expansion strategies.
  • Develop and refine segment-specific strategies, objectives, and initiatives to drive adoption and market growth.
  • Capture customer insights through interviews, surveys, and engagement strategies to inform messaging and product decisions.
  • Develop and maintain customer case studies, testimonials, and social proof assets for marketing and sales enablement.
  • Support client appreciation initiatives to enhance customer retention and advocacy.
  • Support positioning and messaging efforts for CyberCube’s products and services, ensuring alignment with market needs.
  • Collaborate on the creation of company collateral, reports, and thought leadership content to enhance brand authority.
  • Organize and support SME-driven thought leadership content to strengthen industry presence.
  • Assist in product and feature launch planning and execution, ensuring cross-functional alignment.
  • Develop and maintain segment-specific product collateral, including one-pagers, decks, and sales enablement materials.
  • Support partner marketing initiatives by developing co-branded assets and messaging.
  • Conduct sales enablement research to ensure teams have the right tools, content, and messaging to engage prospects effectively.
  • Coordinate cross-functional teams to improve collaboration, communication, and execution of marketing initiatives.
  • Support platform adoption through targeted campaigns, customer education, and webinars/events.
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