Senior Product Marketer - PCO Marketing

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💎 Seniority level: Senior, 5+ years

📍 Location: United States

💸 Salary: 94900.0 - 130500.0 USD per year

🔍 Industry: Healthcare

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: LeadershipProject ManagementSQLAgileBusiness AnalysisBusiness DevelopmentData AnalysisProduct ManagementStrategyProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelProblem SolvingCustomer serviceMicrosoft OfficeRESTful APIsPresentation skillsWritten communicationExcellent communication skillsRelationship buildingTeamworkCross-functional collaborationMarket ResearchData visualizationMarketingStakeholder managementStrategic thinkingDigital MarketingFinancial analysisCustomer supportA/B testing

Requirements:

5+ years of experience in business, marketing strategy, digital marketing, or media marketing
Strong data-driven mindset with the ability to translate insights into winning marketing strategies
Expertise in marketing frameworks and strategic planning
Experience working in the health care industry
Experience in performance marketing
Strong experience across traditional and emerging marketing channels, including TV, search, digital, and social

Responsibilities:

Serving as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey
Leading the development of market-level marketing strategies that align with PCO’s overall objectives and drive patient acquisition
Acting as the marketing expert for PCO’s market leadership team and collaborating closely with Integrated Marketing to align annual marketing plans
Developing a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies
Analyzing performance data to identify opportunities, developing strategic recommendations and pitching solutions to senior leadership—including projected financial modeling
Partnering with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful

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