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CRM Specialist
Posted 23 days agoViewed
💎 Seniority level: Middle, 3 years
🔍 Industry: Healthcare Marketing
🏢 Company: Unlock Health👥 101-250Information ServicesAdvertisingConsultingMarketingHealth Care
⏳ Experience: 3 years
Requirements:
- Minimum 3 years of proven experience with CRM platforms (HubSpot, Salesforce, etc.)
- Strong background in CRM auditing, marketing automation, lead scoring, and workflow management
- In-depth knowledge of CRM system best practices and the ability to diagnose and resolve system inefficiencies
- Expertise in developing and refining lead scoring models and segmentation strategies
- Analytical mindset with the ability to translate CRM data into actionable insights that drive marketing effectiveness
- Exceptional attention to detail and strong organizational skills
Responsibilities:
- Conduct thorough audits of clients' CRM systems to assess current workflows, data integrity, automation strategies, and lead scoring models
- Design, implement, and refine automation strategies across various CRM platforms to enhance lead nurturing, customer retention, and campaign performance
- Develop and optimize lead scoring models to prioritize high-potential leads, ensuring seamless transition from lead to customer
- Build and optimize workflows based on customer behavior and insights, ensuring marketing actions are triggered at the right moments to maximize engagement
- Manage and maintain CRM systems to ensure alignment with business goals and customer needs
- Continuously improve system performance for better efficiency
- Track and report on CRM performance, lead conversion rates, and marketing automation effectiveness
- Address any CRM issues or challenges, providing swift, effective solutions that maintain system integrity
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🔥 CRM Specialist - Klaviyo & SMS Marketing
Posted 2 months ago
📍 United States
💸 90000.0 - 120000.0 USD per year
🔍 Food and Nutrition
🏢 Company: Blueprint👥 11-50💰 $12,600,000 Series A almost 2 years agoMental HealthTherapeuticsmHealthSaaSHealth Care
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Proven experience in CRM marketing, email marketing, and SMS campaigns, ideally with Klaviyo.
- Strong copywriting skills with experience in direct marketing channels.
- Experience with email and SMS marketing tools.
- Proficiency in Klaviyo's functionalities including automation and reporting.
- Knowledge of email marketing best practices and analytics tools.
- Familiarity with SMS marketing legal requirements.
- Design, implement, and optimize email and SMS campaigns using Klaviyo.
- Develop and schedule various email and SMS flows.
- Segment customer lists for personalized messaging.
- Write engaging copy for email and SMS campaigns.
- Collaborate on campaign strategies with the marketing team.
- Analyze campaign performance and provide reports.
- Set up and maintain automated workflows in Klaviyo.
- Clean and manage the CRM database to ensure quality.
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