Product Marketer

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Requirements:

• Proven experience in product marketing in the tech, SaaS, or education sectors.
• Website and email first marketing expertise.
• Proven experience in writing technical specs for website/platform tasks and managing the dev process from idea to production release.
• Be a master of working asynchronously (async) using tools like Slack, Notion, Loom, and others.
• Strong understanding of go-to-market strategies, pricing management, and conversion optimization techniques.
• Analytical mindset with the ability to interpret performance data and derive actionable insights.
• Excellent project management and organizational skills, with the ability to manage multiple tasks effectively.
• Exceptional communication skills, both written and verbal.
• Experience with competitor analysis and market research to inform strategy.
• Expertise with tools like GA4, Plausible, CRM platforms, and campaign tracking and management software.
• Ability to create detailed, well-thought-out briefs for fellow marketers, copyrighters, and, most importantly, designers and developers.
• A passion for the developer community and an understanding of its unique dynamics.
• Collaborative and team-oriented mindset with a proactive approach to problem-solving.

Responsibilities:

• Analyze and improve user journeys to maximize conversion rates across our digital platforms.
• Create, test, and optimize landing pages, messaging, and campaigns to enhance engagement.
• Plan and execute product launches, aligning with marketing, sales, and product teams.
• Craft compelling messaging and positioning for new and existing products.
• Develop and implement promotional strategies to drive sales and meet revenue goals.
• Track and analyze KPIs to measure campaign success and inform future strategies.
• Work closely with the business unit director, developers, and marketing teams to align goals and strategies.
• Serve as the customer advocate, ensuring user needs are reflected in product development and marketing.
• Evaluate and manage product pricing strategies for competitiveness and revenue growth.
• Monitor market trends and recommend pricing adjustments as needed.
• Prepare pricing update files for product promotions to ensure alignment with market demands.
• Develop detailed and actionable campaign briefs for marketing initiatives.
• Oversee execution to ensure alignment with product objectives and timelines.
• Create banner timing documents to brief developers for internal and affiliate banners.
• Create briefing documents for required assets for product launches, promotions, and campaigns.