Social Content Producer

View full description

Requirements:

• Your copywriting skills are 10/10. You know how to write native copy for each social platform — and can do so while staying true to the Help Scout brand and adding your own flair.
• You’ve got strong video production chops, and you might dabble in audio and design as well.
• You are a true subject matter expert on all things B2B social media. You know the landscape, the use cases and nuances of different platforms, and you not only know social trends… you can predict and/or set them yourself.
• You’re a bridge builder. This role will require you to have a pulse on what’s happening across the company… and make a lot of new work BFFs.
• You have an endless supply of new content ideas, from proven tactics to wild experiments, that will make people feel something, remember something, or laugh out loud.

Responsibilities:

• Develop and own the content strategy across all our social channels, taking ideas from concept phase all the way to distribution and measuring impact.
• Produce great content! The formats may vary (short and long form copy, video, polls, memes, images, and more) but your high standards for quality and attention to detail stay consistent.
• Work closely with leaders and teammates across the org to leverage more employee voices, stories, and expertise across our social channels.
• Get to deeply know and understand Help Scout’s core audiences through both social listening/monitoring and engaging with them directly. You should know what matters to them, where they’re engaging, and what content makes them feel seen or inspired.
• Regularly report out on impressions and other key metrics, and know how to translate them into the impact your work is making on our brand awareness and growth.
• Optimize our social channels for engagement and reach.
• Stay up-to-date on algorithm changes, new features and tools, and opportunities for co-marketing with influencers or customers.
• Propose additional budget for (and manage) contractors or tools you need to see your strategy through to its fullest potential.