Senior Graphic Designer

Posted about 1 month agoViewed

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💎 Seniority level: Senior, 5+ years

📍 Location: Warsaw, PL, Serbia, Spain, Portugal, Georgia

🔍 Industry: Social Discovery

🏢 Company: Social Discovery Group👥 501-1000 Venture Capital Finance Information Technology

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Adobe After EffectsAdobe Creative SuiteAdobe IllustratorAdobe InDesignAdobe PhotoshopFigmaGraphic DesignUI DesignRESTful APIsMarketingDigital MarketingA/B testing

Requirements:

5+ years of experience in graphic design, with at least 1+ years working with motion design
Extensive experience in branding & visual identity – developing and maintaining brand guidelines (colors, typography, illustrations, graphics)
Ability to create high-quality custom illustrations for brand and marketing materials
Experience in creating animations and video creatives
Experience in both digital and offline design, including branded merchandise, packaging, and event materials
Performance marketing design experience – developing high-converting ad creatives for Meta, TikTok, and Google Ads
Experience with design testing – A/B testing of icons, CPPs, and other marketing assets
Proficient in industry-standard tools, including Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro, and InDesign)
Experience with Procreate/Wacom or equivalent (for digital illustration and sketching)

Responsibilities:

Create and maintain our strong, recognizable brand style and brand guidelines (colors, typography, illustrations, graphics)
Design custom illustrations to support brand identity and marketing materials
Design digital and offline advertising materials (banners, static & motion creatives, landing pages, email campaigns) that enhance engagement and conversions
Create branded content for social media (Instagram, TikTok, etc.)
Develop presentations and branded merchandise (T-shirts, stickers, tote bags, packaging, event materials)
Create store visuals (CPPs, screenshots, feature banners, promotional assets)
Design static and motion ad creatives for paid marketing campaigns across Meta, TikTok, Google Ads, and other digital platforms
Collaborate on marketing campaigns and product launches
Visualize concepts for marketing strategies
Work closely with designers, marketers, and analysts to ensure design aligns with business goals
Analyze the effectiveness of design in marketing campaigns
Conduct testing and iterate on designs based on performance data

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Strengthen Piktochart's brand and captivate users through visually compelling design.
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