Growth Manager - Retail Banking (Savings & Current Accounts)

Posted 10 days agoViewed

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💎 Seniority level: Manager, 5-8 years

📍 Location: India, South Africa, Zambia, Uganda

🔍 Industry: Fintech, Banking

🏢 Company: FairMoney👥 501-1000💰 $42,000,000 Series B over 3 years agoInternet Lending Financial Services Banking Mobile FinTech

🗣️ Languages: English

⏳ Experience: 5-8 years

🪄 Skills: SQLData AnalysisGoogle AnalyticsData visualizationDigital MarketingCRMA/B testing

Requirements:

5-8 years of experience in growth or digital marketing role
Strong understanding of growth marketing and acquisition strategies
Experience in managing multi-channel campaigns
Strong analytical skills with experience in SQL and Google Analytics
Hands-on experience with A/B testing and conversion optimization

Responsibilities:

Develop and own the growth strategy for retail banking products
Identify and prioritize growth levers across customer acquisition and retention
Define and execute multi-channel marketing campaigns
Monitor and optimize customer journey and conversion funnel
Design and manage lifecycle marketing programs
Build strategies to improve customer engagement
Define KPIs to track performance across the customer funnel
Analyze customer insights to optimize strategies
Conduct A/B tests and iterate on growth initiatives
Collaborate with Product & UX teams for customer experience