Digital Marketing Manager

Posted 5 days agoViewed

💎 Seniority level: Manager, 3–5+ years

📍 Location: United States

🔍 Industry: Digital marketing

🗣️ Languages: English

⏳ Experience: 3–5+ years

🪄 Skills: Google AnalyticsSEOLead Generation

3–5+ years of progressive experience owning the digital marketing function for a B2B digital agency or similar services-based business.
Expertise in lead generation strategies, nurturing funnels, and field marketing.
Strong skills in SEO, content marketing, email marketing, and social media (especially LinkedIn).
Hands-on experience with PPC, retargeting, and paid social campaigns.
Proficiency with tools like Google Analytics, SEMrush, HubSpot, or similar platforms.
A knack for creating and managing data-driven campaigns that deliver measurable results.
Excellent written and verbal communication skills, including the ability to craft high-quality content.
Collaborative mindset with the ability to work effectively across teams, especially with sales and product teams.
Familiarity with the Shopify and/or ecommerce ecosystem is a plus.

Spearhead strategic marketing initiatives to enhance brand awareness and positioning.
Develop and execute comprehensive marketing strategies to generate high-quality leads.
Lead, manage, and optimize campaigns across multiple channels, including paid search, social media, and email marketing.
Collaborate with cross-functional teams to align marketing efforts with business goals.
Analyze performance data to derive actionable insights and refine strategies.
Oversee content creation and maintain a robust content calendar.
Drive field marketing efforts and attend industry events to expand TAG’s presence.
Monitor industry trends and competitors to ensure TAG remains ahead of the curve.

Posted 23 days ago

📍 United States

🔍 Automotive

🔧 Requirements

Bachelor's degree in Marketing, Business, or a related field.
Minimum of 1 year of experience in digital marketing management, preferably in the automotive sector.
Proficient in digital marketing tools and analytics platforms such as Google Analytics, SEMrush, and Hootsuite.
Strong understanding of SEO, PPC, social media, and email marketing best practices.
Excellent communication and interpersonal skills, with the ability to collaborate effectively across departments.
Proven track record of successful campaign management and lead generation strategies.
Ability to think critically, creatively solve problems, and make data-driven decisions.

💡 Responsibilities

Develop and execute comprehensive digital marketing strategies to drive brand awareness and increase lead generation.
Manage and optimize all digital marketing channels, including social media, email marketing, SEO, and PPC campaigns.
Analyze performance metrics and customer insights to refine campaigns and improve ROI.
Lead the content creation process across various platforms, ensuring alignment with brand messaging and target demographics.
Collaborate with product and sales teams to integrate campaigns and enhance cross-promotional opportunities.
Stay current with industry trends, emerging technologies, and best practices in digital marketing.
Conduct competitive analysis and market research to identify new opportunities and threats to our market position.

Google AnalyticsSEOLead Generation

Posted 23 days ago