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Digital Marketing Manager

Posted about 1 month agoViewed

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💎 Seniority level: Manager, 3–5+ years

📍 Location: United States

🔍 Industry: Digital marketing

🏢 Company: Third and Grove

🗣️ Languages: English

⏳ Experience: 3–5+ years

🪄 Skills: Google AnalyticsSEOLead Generation

Requirements:
  • 3–5+ years of progressive experience owning the digital marketing function for a B2B digital agency or similar services-based business.
  • Expertise in lead generation strategies, nurturing funnels, and field marketing.
  • Strong skills in SEO, content marketing, email marketing, and social media (especially LinkedIn).
  • Hands-on experience with PPC, retargeting, and paid social campaigns.
  • Proficiency with tools like Google Analytics, SEMrush, HubSpot, or similar platforms.
  • A knack for creating and managing data-driven campaigns that deliver measurable results.
  • Excellent written and verbal communication skills, including the ability to craft high-quality content.
  • Collaborative mindset with the ability to work effectively across teams, especially with sales and product teams.
  • Familiarity with the Shopify and/or ecommerce ecosystem is a plus.
Responsibilities:
  • Spearhead strategic marketing initiatives to enhance brand awareness and positioning.
  • Develop and execute comprehensive marketing strategies to generate high-quality leads.
  • Lead, manage, and optimize campaigns across multiple channels, including paid search, social media, and email marketing.
  • Collaborate with cross-functional teams to align marketing efforts with business goals.
  • Analyze performance data to derive actionable insights and refine strategies.
  • Oversee content creation and maintain a robust content calendar.
  • Drive field marketing efforts and attend industry events to expand TAG’s presence.
  • Monitor industry trends and competitors to ensure TAG remains ahead of the curve.
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