- Define client KPIs, measurement plans, and how data should inform business decisions.
- Audit tracking implementations and identify gaps in data accuracy, visibility, and compliance.
- Own implementation specifications, QA, and post-launch monitoring, including data layer design, event modeling, UTM taxonomy, BigQuery integration, and proactive alerting.
- Lead client calls and present findings, recommendations, and next steps.
- Shape CRO and experimentation strategy using analytics, heatmapping, and behavioral data.
- Advise on attribution and multi-touch journeys, including reconciling platform-reported revenue across channels.
- Provide a strategic point of view on consent and privacy compliance, partnering with developers and client legal teams.
- Partner with development, design, media, and client services teams, and support migrations and redesigns.
- Standardize deliverables and processes, refine the tool stack, use AI to accelerate delivery, and support sales scoping and pitches.
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