Digital Strategist

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📍 Location: United States

🔍 Industry: Digital Agency

🏢 Company: Third and Grove

🗣️ Languages: English

🪄 Skills: Data AnalysisDrupalShopifyGoogle AnalyticsSEORESTful APIsJSONA/B testing

Requirements:

Proficient in using SEO tools like Screaming Frog, SEMrush, Google Search Console, Google Analytics (GA4), and Google Tag Manager
Proven track record of helping B2B and D2C brands improve their digital presence through both large-scale website migrations, redesigns and ongoing support retainers
Know Drupal and Shopify

Responsibilities:

Develop a clear understanding of our clients' business, audience, and objectives, then set standards for how to define and measure success of the website
Ensure all websites we build are optimized for search, user experience (UX), and conversions, using SEO best practices and analytics-driven insights.
Own technical SEO standards internally at TAG, including schema markup, hreflang, structured data, crawl budget optimization, and indexing best practices.
Conduct initial audits and competitive research to understand the current state of the site and identify areas of opportunity for improvement
Lead conversion rate optimization (CRO) efforts, identifying and testing improvements to drive better engagement and lead generation.
Lead migration efforts by developing SEO-driven content strategies (including keyword research, content gap analysis, and information architecture planning)
Develop detailed migration plans that map redirects and optimize URL structure to help maintain organic search rankings through any migration
Define content briefs that outline target audience, key actions, messaging, features and functionality per page
Monitor site performance and interpret website analytics monthly and help define quarterly roadmaps that support organic growth and conversion optimization
Lead quarterly business reviews with clients
Collaborate closely with developers, designers, project managers and account managers
Stay ahead of the curve when it comes to digital best practices
Set the standards internally at TAG for all things technical SEO, including schema markup, hreflang, structured data, crawl budget optimization, and website indexing best practices
Support with driving TAG’s B2B marketing strategy

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