Paid Media & Digital Strategist

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Requirements:

• 5+ years of experience managing paid media campaigns on Google and Meta.
• Strong understanding of conversion tracking and analytics (Google Tag Manager, Meta Pixel, GA4, etc.).
• Experience working directly with clients and AEs to shape and refine strategies.
• A balance of big-picture thinking and hands-on execution.
• A process-driven mindset.
• A collaborative and client-first approach.

Responsibilities:

• Own and execute paid media campaigns. From strategy to launch to optimization, you’re in the accounts every day making things better.
• Develop data-driven ad strategies. Craft clear, synced strategies that align with client goals and drive measurable results.
• Lead and innovate. Bring fresh ideas to scale our paid media department while also handling day-to-day campaign management.
• Work closely with AEs and clients. Assist in client meetings, provide insights, and make sure strategies align with their needs.
• Ensure proper conversion tracking. You know that tracking is everything, and you make sure it’s set up and working properly.
• Collaborate with the creative team. Ads don’t work without the right visuals and messaging. You’ll ensure creative assets align with the strategy.
• Leverage AI responsibly. You see AI as a tool to enhance efficiency but know that human insight is what truly makes campaigns great.
• Create and send monthly reports. Provide clear insights that show what’s working, what’s not, and what’s next.