Digital Strategist for a Digital Marketing Agency

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Requirements:

• Excellent English written and verbal communication skills.
• Experience with Google Ads, Meta Ads, SEO, Digital Display Advertising, and WordPress.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience working with small-to-medium-sized businesses (SMBs).
• Strong conversion rate optimization (CRO) and UX knowledge.
• Hands-on campaign management experience (Google Ads, Meta Ads, and SEO).
• Ability to track marketing performance using Google Analytics (GA4).
• Ability to explain marketing strategies and results to non-marketers.
• Familiarity with landing page optimization and A/B testing.
• Proactive and strategic mindset—can identify growth opportunities for clients.

Responsibilities:

• Understanding client goals and ensuring digital marketing campaigns align with objectives.
• Identifying areas of improvement for each client’s marketing program.
• Build and maintain strong, professional relationships with clients, serving as their trusted advisor.
• Provide market intelligence and strategic recommendations to enhance agency products and services while staying ahead of evolving marketing trends.
• Operate independently with strong business acumen, ensuring high-quality client service and strategic execution.
• Collaborating with SEO, Paid Media Specialists and Website Development team to optimize campaign performance.
• Recommending additional services or marketing improvements to clients where applicable.
• Ensuring all campaign updates and services are properly assigned in the project management system (ClickUp).
• Reviewing and approving monthly client reporting to assess campaign success and growth areas.
• Retain and Grow sales revenue for the agency, helping clients grow into additional agency services.
• Prepare and present client proposals for additional or increased services