Paid Marketing Manager

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Requirements:

• 6+ years of digital marketing, paid marketing, or equivalent experience.
• Proven experience running paid social and video campaigns for SaaS products, focusing on audience targeting and top-of-funnel growth.
• Strong analytical skills with a data-driven approach to testing, performance optimization, and ROI measurement.
• Experience with paid media tools and platforms, such as DV360, Smartly, and Google Analytics 4.
• Ability to synthesize data into actionable insights and adjust campaigns in real time.
• Familiarity with incrementality testing methods, such as MMM and Geo-X.

Responsibilities:

• Develop and execute paid media strategies across social and video channels, focusing on top-of-funnel growth and audience expansion.
• Implement and optimize audience segmentation strategies, including demographic, firmographic, and psychographic targeting.
• Collaborate with cross-functional teams (e.g., PMM, brand, content) to align creative and messaging.
• Build and maintain a roadmap for testing and optimizing ad creative, audience targeting, and budget allocation.
• Lead high-velocity experiments to identify and scale winning strategies.
• Manage retargeting efforts to maximize reach and nurture prospects.
• Monitor and analyze campaign performance metrics, making data-driven adjustments to maximize ROI.