(Fluent Ukrainian and Englsih) Growth Marketing Manager

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Requirements:

• 3+ years of experience in B2C marketing with a proven track record of driving revenue growth.
• Fluency in written and spoken Ukrainian and English (C1-C2).
• Strong expertise in SEO, email marketing, and conversion rate optimization.
• Confident in analysing metrics and tracking performance to make data-driven decisions.
• Experience managing small teams or collaborating closely with cross-functional teams.
• Creative mindset with the ability to develop innovative strategies for customer attraction and retention.
• Understanding of how to tailor messaging and campaigns to effectively meet customer needs.
• Familiarity with tools such as Google Analytics, SEMrush, or similar platforms.
• Strong communication skills for clearly explaining ideas and presenting results.

Responsibilities:

• Enhance revenue by improving performance in SEO, email marketing, and direct channels.
• Develop and implement tailored campaigns that increase customer engagement and boost sales.
• Conduct A/B tests and experiments to optimize email open rates, landing page conversions, and customer retention.
• Mentor and guide a team of four (designer, web developer, and two marketing specialists), setting goals and tracking progress to ensure high-quality outcomes.
• Research and explore innovative ways to attract customers through partnerships, affiliate programs, or new content formats.
• Utilize tools like Google Analytics and SEMrush to monitor key metrics (traffic, conversion rates, retention) and adjust strategies accordingly.
• Analyse data and customer feedback to understand purchase drivers and apply these insights to refine marketing strategies.
• Work closely with product and support teams to align messaging and create a seamless customer experience.