Product Manager

Posted 4 months agoInactiveViewed

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💎 Seniority level: Manager

📍 Location: Brazil

🔍 Industry: Digital Advertising

🏢 Company: Encora👥 10001-10001💰 $200,000,000 Private over 5 years agoBig Data Cloud Computing Software

🪄 Skills: HTMLCSSJavascriptGoogle AnalyticsREST API

Requirements:

Experience in creating, implementing, and optimizing advertising products.
Familiarity with Ads Technology platforms and tools.
Knowledge of digital advertising ecosystems, such as programmatic ads, direct sales, and ad-serving platforms (e.g., Google Ad Manager).
Understanding of web and mobile app development processes.
Ability to analyze data to identify trends and optimize ad revenue strategies.
Knowledge of key performance indicators (KPIs) relevant to digital advertising (e.g., CPM, CPC, CTR, viewability rates).
Experience with tools like Jira, Trello, or Asana for managing cross-functional projects.
Ability to prioritize tasks effectively to meet deadlines across multiple projects.

Responsibilities:

Develop and execute a strategic roadmap for digital advertising products across desktop, mobile web, and mobile apps.
Identify market trends and opportunities to innovate advertising solutions that align with business goals.
Balance revenue generation goals with maintaining a user-friendly experience for the audience.
Drive strategies to maximize ad revenue through innovative product features and optimized delivery.
Collaborate with sales and business development teams to create scalable, advertiser-friendly products.
Monitor key performance metrics (e.g., CPM, CTR, fill rate) and take action to improve them.

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