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Product Manager

Posted 18 days agoViewed

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💎 Seniority level: Manager

📍 Location: Brazil

🔍 Industry: Digital Advertising

🏢 Company: Encora👥 10001-10001💰 $200,000,000 Private over 5 years agoBig DataCloud ComputingSoftware

🪄 Skills: HTMLCSSJavascriptGoogle AnalyticsREST API

Requirements:
  • Experience in creating, implementing, and optimizing advertising products.
  • Familiarity with Ads Technology platforms and tools.
  • Knowledge of digital advertising ecosystems, such as programmatic ads, direct sales, and ad-serving platforms (e.g., Google Ad Manager).
  • Understanding of web and mobile app development processes.
  • Ability to analyze data to identify trends and optimize ad revenue strategies.
  • Knowledge of key performance indicators (KPIs) relevant to digital advertising (e.g., CPM, CPC, CTR, viewability rates).
  • Experience with tools like Jira, Trello, or Asana for managing cross-functional projects.
  • Ability to prioritize tasks effectively to meet deadlines across multiple projects.
Responsibilities:
  • Develop and execute a strategic roadmap for digital advertising products across desktop, mobile web, and mobile apps.
  • Identify market trends and opportunities to innovate advertising solutions that align with business goals.
  • Balance revenue generation goals with maintaining a user-friendly experience for the audience.
  • Drive strategies to maximize ad revenue through innovative product features and optimized delivery.
  • Collaborate with sales and business development teams to create scalable, advertiser-friendly products.
  • Monitor key performance metrics (e.g., CPM, CTR, fill rate) and take action to improve them.
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