- Design and produce a wide range of marketing assets including static ads, motion videos, app store screenshots, feature icons, trailers, and key art.
- Develop marketing creative that adapts to different game genres, player segments, and platform requirements.
- Generate fresh, innovative campaign ideas that resonate with global audiences and reflect emerging trends in entertainment, gaming, and pop culture.
- Pitch creative concepts and translate campaign strategy into compelling visual assets.
- Partner with UA and analytics teams to create data-informed iterations of creatives based on A/B test results, click-through rates, and install data.
- Use insights to refine visuals and drive performance across paid channels.
- Lead visual strategy and execution for App Store and Google Play assets, including icons, screenshots, and trailers.
- Optimize asset variations to improve store conversion rates and feature-readiness.
- Ensure all visual materials maintain brand integrity while adapting to different campaign goals, audiences, and media formats.
- Uphold and evolve visual standards across all touchpoints.
- Work cross-functionally with Game Teams, UA Managers, and Product Marketing to align on messaging, priorities, and goals.
- Present work, incorporate feedback, and manage timelines across multiple stakeholders.
- Provide feedback and guidance to junior creatives and freelancers.
- Proactively explore new creative formats, including AR ads, playable units, TikTok-first content, and platform-native innovations.
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