Paid Media Specialist

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Requirements:

• Ability to work 9 am - 6 pm EST hours.
• BA/BS degree or equivalent media buying/ advertising analyst experience.
• 3+ years experience in a relevant field.
• Knowledge of Meta Ads Manager and Business Manager.
• Proven ability to maintain strong internal and client relationships.
• Strong attention to detail and time management skills.
• Strong verbal and written communication.
• Strong analytical skills.
• Proactive and organized, able to work both individually and in a team.
• Knowledge of performance marketing metrics.
• Understanding of online advertising and paid search.
• Experience with Excel/Google Sheets for reporting.
• Experience managing monthly media budgets of $50,000 or higher.

Responsibilities:

• Manage paid social media ad budgets, ensuring KPIs are met.
• Create and traffic ads daily with attention to detail.
• Perform weekly reporting on initiatives and overall performance.
• Build recurring and ad hoc performance and creative reports.
• Strategize, execute, and manage various Meta ad campaigns.
• Translate technical concepts into actionable plans.
• Develop promotional strategies based on client products.
• Continuously measure and optimize campaign performance.