Paid Media Specialist

Posted 4 months agoInactiveViewed

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💎 Seniority level: Middle, 3 years

📍 Location: Philippines, EST, NOT STATED

💸 Salary: 1200.0 USD per month

🔍 Industry: Performance marketing and advertising

🏢 Company: TeamUp VA, Inc.👥 1-50

🗣️ Languages: English

⏳ Experience: 3 years

🪄 Skills: Data AnalysisGoogle AnalyticsReporting

Requirements:

Ability to work 9 am - 6 pm EST hours.
BA/BS degree or equivalent media buying/ advertising analyst experience.
3+ years experience in a relevant field.
Knowledge of Meta Ads Manager and Business Manager.
Proven ability to maintain strong internal and client relationships.
Strong attention to detail and time management skills.
Strong verbal and written communication.
Strong analytical skills.
Proactive and organized, able to work both individually and in a team.
Knowledge of performance marketing metrics.
Understanding of online advertising and paid search.
Experience with Excel/Google Sheets for reporting.
Experience managing monthly media budgets of $50,000 or higher.

Responsibilities:

Manage paid social media ad budgets, ensuring KPIs are met.
Create and traffic ads daily with attention to detail.
Perform weekly reporting on initiatives and overall performance.
Build recurring and ad hoc performance and creative reports.
Strategize, execute, and manage various Meta ad campaigns.
Translate technical concepts into actionable plans.
Develop promotional strategies based on client products.
Continuously measure and optimize campaign performance.

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Great communication skills – both written and verbal.
Initiative – You will want to make things happen.

💡 Responsibilities

Support client acquisition strategy via Paid Media channels.
Assist with current specialists on paid social media strategies.
Create and deliver accurate performance reporting and provide insightful data analysis and commentary.
Plan, design, execute and manage digital ad campaigns including ongoing optimisation, data analysis and reporting.
Brief e-commerce creatives for all Meta Ads, including coordinating with the content and graphic design team members in a timely manner.
Together with the Head of Digital collaborate in researching, testing and implementing new platforms, tools and other technologies and innovations.
Have a “revenue first” approach to client ROI - focusing not only on traffic, ROAS, and CPL - but also on pipeline and revenue generated per campaign, looking to consistently grow their spend, as you scale their ROI.
Report on paid media ad success and lead client meetings to deliver the findings and next steps for improvements.
Work closely with the paid media team to recommend, create, and/or source assets required to maximise performance across paid channels.

Data AnalysisGoogle AnalyticsContent creationCommunication SkillsAnalytical SkillsCustomer serviceSEORESTful APIsTime ManagementExcellent communication skillsReportingClient relationship managementData visualizationMarketingDigital MarketingBudget managementA/B testing

Posted 12 days ago

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