Paid Media Specialist (Meta) - Work From Home

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Requirements:

• Tertiary qualifications in Marketing or Communications.
• Minimum 2+ years of hands-on experience in Paid Media, with a focus on e-commerce and performance marketing, preferably in an agency environment.
• Proven experience in Meta is required
• Excellent time management skills, working proactively as an individual and as part of a team, through effective communication channels maintaining a positive ‘can-do’ attitude.
• Someone who knows how to self-monitor their behaviour and bring a positive outlook and strong customer service approach.
• Have an outstanding attention to detail and a keen eye for creatives that convert.
• An ability to work within a fast-paced environment and upskill rapidly where required.
• Great communication skills – both written and verbal.
• Initiative – You will want to make things happen.

Responsibilities:

• Support client acquisition strategy via Paid Media channels.
• Assist with current specialists on paid social media strategies.
• Create and deliver accurate performance reporting and provide insightful data analysis and commentary.
• Plan, design, execute and manage digital ad campaigns including ongoing optimisation, data analysis and reporting.
• Brief e-commerce creatives for all Meta Ads, including coordinating with the content and graphic design team members in a timely manner.
• Together with the Head of Digital collaborate in researching, testing and implementing new platforms, tools and other technologies and innovations.
• Have a “revenue first” approach to client ROI - focusing not only on traffic, ROAS, and CPL - but also on pipeline and revenue generated per campaign, looking to consistently grow their spend, as you scale their ROI.
• Report on paid media ad success and lead client meetings to deliver the findings and next steps for improvements.
• Work closely with the paid media team to recommend, create, and/or source assets required to maximise performance across paid channels.