Director of Demand Generation

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Requirements:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in demand generation, preferably in a high-growth B2B SaaS environment.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills with the ability to analyze data and provide actionable insights.
• Excellent project management skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Responsibilities:

• Develop and execute comprehensive demand generation campaigns across multiple channels (email, social media, PPC, SEO, content syndication, etc.).
• Work closely with sales to ensure lead quality and alignment on campaign strategies and goals.
• Optimize lead nurturing processes through marketing automation and CRM integration.
• Analyze and report on campaign performance, providing insights and recommendations for continuous improvement.
• Collaborate with content, product, and field marketing teams to create compelling campaigns and assets.
• Manage budget allocation and track ROI for demand generation activities.