Digital Marketing specialist

View full description

Requirements:

• Bachelor's degree in marketing/business or a related field.
• 4+ years of experience in marketing operations.
• Experience working with startups and in remote environments preferred.
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales is a plus.
• Strong research skills and ability to interpret prospect data.
• Good understanding of CRM systems and basic B2B marketing and sales processes.
• Experience with LinkedIn Sales Navigator, SMS tools, and email marketing tools.
• Knowledge of email deliverability best practices.
• Entrepreneurial spirit and self-motivation.
• Strong verbal and written communication skills.

Responsibilities:

• Design, launch, and manage multi-channel campaigns to generate marketing-qualified leads.
• Identify and refine Ideal Customer Profiles for effective prospecting.
• Craft tailored messaging with marketing lead to engage the audience.
• Resolve technical challenges related to campaign tools.
• Monitor and optimize email deliverability metrics.
• Collaborate across teams to ensure effective pipeline development.
• Analyze campaign performance and implement data-driven strategies.
• Maintain and manage campaign tools to optimize results.
• Manage data integrity in CRM.