Digital Marketing specialist

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Requirements:

• Bachelor's degree in marketing/business or a related field.
• 4+ years of experience in marketing operations.
• Experience working with startups and remote environments is preferred.
• Exposure to B2B SaaS/Fintech/Data Solutions marketing and sales is a plus.
• Strong research skills and ability to interpret prospect data effectively.
• Good understanding of CRM systems, basic B2B marketing, and sales processes.
• Experience with LinkedIn Sales Navigator, SMS tools, and Email marketing tools.
• Knowledge of email deliverability best practices.

Responsibilities:

• Design, launch, and manage multi-channel campaigns (LinkedIn, email, etc.) to generate MQLs aligned with sales objectives.
• Identify, research, and refine Ideal Customer Profiles (ICPs) for effective prospecting and lead generation.
• Collaborate with the marketing lead to craft tailored messaging that understands audience pain points.
• Resolve technical challenges related to campaign tools and ensure smooth execution.
• Monitor and optimize email deliverability metrics using relevant tools.
• Act as a bridge between strategy and sales for seamless pipeline development.
• Analyze campaign performance to implement data-driven strategies for improvement.
• Maintain and manage campaign tools for optimized results.
• Manage and maintain data integrity in CRM.