PPC Strategist

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Requirements:

• Demonstrated experience managing PPC campaigns across various platforms, with a deep understanding of best practices and strategies
• Ability to interpret data, identify trends, and make data-driven decisions to enhance campaign performance
• Skilled in developing innovative ad strategies and creatives that resonate with target audiences
• Excellent communication skills, capable of managing client relationships and collaborating with internal teams
• Proven ability to manage multiple projects and priorities in a fast-paced environment
• Passionate about staying updated on industry trends, tools, and best practices in paid media
• Available to work East Coast hours, ensuring seamless communication with clients and team members

Responsibilities:

• Develop and implement comprehensive PPC strategies across platforms like Google Ads, Bing Ads, and social media to meet client objectives
• Conduct thorough keyword research and competitive analysis to identify high-performing search terms and opportunities
• Craft compelling ad copy and design effective landing pages to maximize click-through and conversion rates
• Monitor and analyze campaign performance metrics, providing actionable insights and regular reports to clients
• Manage PPC budgets effectively, optimizing bids and spend to achieve maximum ROI
• Implement A/B testing on ad variations and landing pages to continually improve campaign performance
• Serve as the primary point of contact for clients, managing multiple projects simultaneously and ensuring satisfaction and long-term engagement.