Apply📍 India
🔍 Logistics and freight forwarding
🏢 Company: ShipaLogisticsTransportationSupply Chain Management
- Bachelor's degree in Marketing, Business, Data Science, or a related field.
- 2-4 years of experience in marketing operations.
- Strong focus on Pardot (Salesforce Account Engagement) and CRM platforms.
- Experience in analytics tracking for digital channels.
- Familiarity with A/B testing methods.
- Proficiency in Salesforce and marketing automation platforms.
- Strong analytical skills and dashboard/report creation in Salesforce.
- Experience with Google Analytics and UTM tracking.
- Ability to manage multiple projects with attention to detail.
- Manage day-to-day operations within Pardot, including campaign setup and lead scoring.
- Develop and execute email marketing campaigns for lead nurturing.
- Ensure seamless integration between Pardot and Salesforce for lead tracking.
- Implement analytics tracking across marketing channels.
- Build and maintain Salesforce reporting dashboards for campaign insights.
- Design and execute digital marketing campaigns with tracking.
- Maintain a clean email marketing automation flow.
- Manage and optimize the lead database and collaborate with the sales team.
- Document all automated email outreach and marketing processes.
- Evaluate new marketing tools and stay updated on platform best practices.
SQLHTMLCSSKibanaSalesforceGoogle AnalyticsTableauStrategyData scienceAnalytical SkillsCollaborationA/B testing
Posted 5 months ago
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