Senior Product Marketing Manager, Competitive

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Requirements:

• 6-8 years of product marketing experience, with at least 2 years focused on competitive intelligence.
• Proven track record of developing effective competitive strategies and programs.
• Strong analytical skills with the ability to synthesize complex information into actionable insights.
• Excellent presentation and communication skills.
• Experience working directly with enterprise sales teams.

Responsibilities:

• Own and maintain comprehensive competitive intelligence program, including competitor tracking, analysis, and insights distribution.
• Develop compelling competitive positioning and messaging that differentiates our solutions in the market.
• Create and maintain competitive battle cards, comparison guides, and other sales enablement materials.
• Partner with Product, Sales, and Customer Success teams to gather and analyze competitive insights from market interactions.
• Lead win/loss analysis program to identify competitive trends and recommend strategic adjustments.
• Present competitive insights and recommendations to executive leadership.
• Train sales teams on competitive positioning and handling competitive objections.
• Monitor industry trends and market dynamics to identify emerging competitors and opportunities.