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🏢 Company: Twilio👥 5001-10000💰 $378,215,525 Post-IPO Equity over 3 years ago🫂 Last layoff over 1 year agoMessagingSMSMobile AppsEnterprise SoftwareSoftware
- 6+ years of experience in marketing analytics, econometrics, or data science with a strong focus on marketing measurement.
- Strong expertise in econometrics and regression modelling techniques with hands-on experience of Meta’s Robyn or Google’s Meridian packages.
- Proficiency in Python and SQL for data analysis and modelling.
- Proven track record of influencing marketing strategies through data-driven insights.
- Solid understanding of digital and traditional media channels and their role in marketing effectiveness.
- Strong communication and storytelling skills to translate analytical findings into business impact.
- Demonstrated ability to present findings to both technical and non-technical audiences, with experience leading key technical projects.
- Develop, validate, and maintain Media Mix Models (MMM) to measure the effectiveness of various marketing channels, including digital, TV, radio, OOH, and offline media.
- Conduct advanced statistical and econometric analysis to quantify marketing effectiveness, forecast the impact of future marketing activities and recommend optimal budget allocations.
- Partner with marketing, sales strategy and finance teams to translate model insights into actionable recommendations for campaign planning and budget allocation whilst ensuring insights align with broader business objectives.
- Work with engineering teams to build scalable and automated pipelines for data ingestion, model training, and reporting as well as ensuring the availability of clean, structured, and reliable marketing data.
- Explore and implement advanced modelling techniques such as Bayesian MMM, hierarchical modelling, and causal inference.
- Present findings and insights to senior stakeholders, communicating complex concepts in a clear and actionable way.
- Stay up to date with industry trends, emerging MMM methodologies, and data science best practices.
PythonSQLData AnalysisData scienceRegression testingData visualizationMarketingData modeling
Posted 12 days ago
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