Manager/Senior Manager, Product Marketing

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Requirements:

• Bachelor’s degree in business, marketing, healthcare, or a related field. Advanced degrees (e.g., MBA, MPH) are a plus.
• 2-8 years of experience in management consulting, product marketing, or related fields, preferably with exposure to healthcare or technology sectors.
• Strong analytical mindset with the ability to translate complex data into actionable insights.
• Exceptional written and verbal communication skills, with the ability to craft persuasive messaging and present ideas clearly.
• Proven ability to work effectively in cross-functional teams and manage multiple stakeholders.
• Comfortable working in a fast-paced, dynamic environment with a growth mindset.
• Familiarity with healthcare technology, data analytics, or SaaS solutions is preferred but not required.

Responsibilities:

• Develop and execute go-to-market plans for new and existing products, ensuring alignment with company goals and customer needs.
• Conduct market research to understand industry trends, competitive landscapes, and customer pain points to inform product positioning and messaging.
• Craft compelling value propositions and messaging frameworks that highlight the unique benefits of our solutions to different customer segments.
• Partner with Sales to create and deliver impactful tools and resources, such as pitch decks, battle cards, and product training materials, to drive revenue growth.
• Gather and synthesize customer feedback to refine product offerings and marketing strategies.
• Track and analyze the performance of product marketing initiatives, providing insights and recommendations for optimization.