Applyđź“Ť Canada
🔍 SaaS, tech, or design-centric
- 7+ years of experience in B2B event marketing, brand experiences, or field marketing—ideally in SaaS, tech, or design-centric industries.
- Proven track record of leading event strategy, logistics, and execution for both digital and in-person formats.
- Strong understanding of brand building and experiential marketing.
- Experience working with ABM strategies and collaborating closely with Sales and RevOps.
- Excellent communication, negotiation, and project management skills.
- Highly organized, detail-oriented, and thrives in a fast-paced, cross-functional environment.
- Comfortable managing budgets, timelines, vendors, and multiple projects simultaneously.
- Willingness to travel for events as needed.
- Lead event strategy & planning
- Build and manage a rolling calendar of key industry events, hosted experiences, and sponsorship opportunities aligned to our GTM priorities.
- Collaborate with internal teams to ensure our events ladder up to integrated campaign and brand strategies.
- Identify and secure speaking opportunities for Fable leadership and SME’s at industry events and thought leadership platforms.
- Partner with Sales, Customer Success to identify high-impact events that drive pipeline and customer community and relationships (i.e customer-focused webinars, roundtables)
- Define event goals, KPIs, and ROI metrics—ensuring every event serves a clear business purpose.
- Work closely with RevOps and Marketing to ensure event attribution, lead capture, and pipeline measurement are integrated into our CRM and MAP workflows.
- Regularly report on event performance, learnings, and recommendations for improvement.
- Cultivate and manage relationships with external event partners, sponsors, and associations in the accessibility and UX space.
- Represent Fable at events and help evangelize our mission to create an inclusive digital world.
- Own end-to-end planning for all events—from logistics and budget management to creative production and on-site execution.
- Design engaging, accessible booth experiences and event activations that reflect Fable’s values and brand identity.
- Manage vendor relationships, event platforms, contractors, and swag suppliers to ensure smooth operations and delivery.
- Act as the lead coordinator for on-site staff and executives, ensuring alignment and readiness before, during and post events.
- Implement pre- and post-event engagement strategies in partnership with Demand Gen and Sales.
- Collaborate with Design and Content to create cohesive, on-brand event collateral and experiences.
- Build and maintain an inventory of swag, signage, and brand materials—ensuring consistent quality and thoughtful distribution.
- Develop creative branded giveaways, VIP kits, and custom activations that support ABM, customer loyalty, and prospecting efforts.
- Track and analyze how our brand shows up at events and iterate based on learnings and feedback.
Project ManagementSalesforceGoogle AnalyticsCross-functional Team LeadershipCommunication SkillsMicrosoft OfficeNegotiationExcellent communication skillsBudgetingRelationship managementMarketingStakeholder managementLead GenerationStrategic thinkingDigital MarketingCRMCustomer SuccessSaaSBudget managementPowerPoint
Posted 6 days ago
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