- Determine which direct networks and geographies to pursue.
- Help define the go-to-market playbook, including messaging, process, pricing inputs, and channel strategy.
- Hire, onboard, and develop a sales team as the business scales.
- Serve as a senior voice with product, marketing, and leadership.
- Represent Yuzu at industry conferences, health system convenings, and with key stakeholders.
- Build broker distribution and close early employer groups.