- Manage inbound genotyping leads and engage new prospects through outbound sales calls and email outreach.
- Onboard and support new genotyping customers from registration through their seventh paid order.
- Conduct discovery conversations to identify decision makers, colony size, current genotyping approach and costs, and customer pain points.
- Follow up on leads from trade shows, customer meetings and presentations, and marketing campaigns, moving them from interest to adoption.
- Maintain detailed account activity and customer insights in Salesforce, with a target of 5–7 calls per day.
- Advance qualified opportunities in collaboration with the Regional Sales Management team.
- Triage customer inquiries and coordinate with Customer Success, Genetic Resolutions, and Software Support.
- Participate in weekly team meetings, company calls, sales training, and the annual Sales Meeting.
SalesforceMicrosoft Office Suite