- Translate business questions from Commercial leadership into analytical approaches, insights, and actionable recommendations.
- Analyze commercial data to identify performance trends, opportunities, risks, and business drivers.
- Lead patient-level claims analyses of patient populations, new patient starts, treatment adoption, utilization, persistence, treatment patterns, and patient journeys.
- Develop and validate approaches for patient identification and treatment initiation, accounting for claims coverage, lag, coding, and longitudinal tracking limitations.
- Integrate claims with sales, specialty distribution and pharmacy, CRM, HCP and account, market access, and other relevant data.
- Lead the development and evolution of launch KPIs, performance metrics, and diagnostic measures with cross-functional stakeholders.
- Provide leadership for commercial data strategy, governance, stewardship, data definitions, and business rules.
- Define reporting and visualization requirements and provide direction to dashboard and report development resources and partners.
- Lead or direct advanced analytics, including segmentation, targeting, patient journey, adoption, persistence, promotional effectiveness, and ROI analyses.
- Develop executive-level narratives and presentations that synthesize analyses into business implications and potential actions.
SQLTableauCRM