- Implement Latham strategies based on geography, brands, and programs.
- Serve customers in the defined territory and coordinate with Sales, Marketing, Operations, and Customer Service.
- Execute plans to grow assigned product line sales and review dealer growth and support plans regularly.
- Partner with Sales and customers on freight structures and stocking yards to improve efficiency and margins.
- Work with Marketing to recommend and implement dealer-level pricing.
- Promote and drive adoption of Loyalty, Growth, and Branding programs and bundling programs.
- Monitor the marketplace, competition, and trends, and recommend strategies to gain market share.
- Identify promotions, campaigns, products, and distribution channels that can increase revenue and margin.
- Train dealers on product features and benefits and assist them with “How to Sell” boot camps.
- Address dealer technical questions, coordinate warranty issue resolution, and assist with accounts receivable.
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