- Own product positioning, messaging, and differentiation in the market
- Drive go-to-market (GTM) strategy for new features and product launches
- Create sales enablement materials (pitch decks, one-pagers, battlecards, case studies)
- Conduct competitive analysis and maintain win/loss tracking
- Partner with Product, Sales, and Customer Success to align messaging
- Develop buyer personas and map customer journeys
- Support demand generation with content, webinars, and campaigns
- Gather and synthesize customer/market insights to inform roadmap
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