- Own the rollout of twice-yearly partner marketing campaigns and promotions from planning through execution.
- Run weekly training calls with partners regarding marketing channels, assets, and best practices.
- Collaborate with Partner Success to provide partners with resources to drive lead and install volume.
- Build and maintain a library of partner-ready marketing assets including co-branded creative and sales collateral.
- Manage the monthly partner newsletter from content planning to distribution.
- Oversee and grow partner-facing social media channels including Facebook groups, Instagram, and YouTube.
- Partner with Success and Product teams to develop marketing strategies for new program and feature rollouts.
- Build adoption campaigns that drive partner usage of software tools and connect them to homeowner lead generation.
CRMChange Management