- Develop and execute a growth strategy to increase qualified inbound and achieve pipeline targets.
- Own monthly qualified-inbound forecasting and reporting with marketing and sales leadership.
- Manage paid acquisition across search, social, and community channels, including budgets, targeting, creative, and campaign optimization.
- Run weekly landing-page, offer, form, audience, and messaging experiments to improve conversion.
- Manage the path from first touch to held meeting, including speed to lead, scheduling, reminders, and nurture programs.
- Improve Numa's visibility across traditional search and AI-powered answer engines.
- Turn partner launches, conferences, and roadshows into qualified leads and booked meetings.
- Define funnel stages and attribution with Sales, maintain HubSpot reporting, and align pipeline metrics with CRM data.
- Build and optimize AI agent workflows, sequences, dashboards, and queries to automate repetitive work.
- Maintain an experiment log, communicate results, and use performance data to guide investment.
HubSpot