- Define the strategic approach for supporting agency and media clients.
- Translate research, audience insights, and data into actionable media strategies.
- Establish best practices for audience building and activation strategy.
- Lead and develop team members across the Account Management department.
- Serve as a senior strategic partner to agency and media clients and holding companies.
- Develop playbooks, frameworks, and standards to scale agency and media work.
- Influence product direction to support audience activation and campaign execution.
Account Management