- Define and evangelize the 3-year growth strategy for Auto Integrate, including segment, use case, and geographic expansion.
- Lead pricing, packaging, and monetization strategy to appropriately balance customer value delivery with revenue maximization, while remaining simple and scalable.
- Support product marketing, positioning, and go-to-market motions to drive new logo acquisition, product activation, and expansion/upsell.
- Prepare materials and recommendations for executive team and board-level discussions on business unit strategy.
- Define and maintain executive dashboards, KPI frameworks, and leading indicators.
- Support setting the product vision and multiyear roadmap for Auto Integrate.
- Define target customer segments, use cases, and vertical focus; clarify where we win versus competitors.
- Own the quantitative analysis underpinning pricing and packaging decisions for Auto Integrate.
- Build and maintain robust pricing and monetization models.
- Mine product and payments telemetry to design and iterate on usage-based and transaction-based monetization levers.
- Create clear, executive-ready pricing and monetization reporting: track and communicate key KPIs.
- Maintain a source-of-truth pricing and packaging framework.
- Partner with Product to ensure launches and roadmap investments are deeply tied to monetization opportunities.
- Own integrated go-to-market plans for major launches and campaigns.
- Drive adoption and growth programs to increase Auto Integrate participation among existing Fleetio customers.