- Design, build, and validate research methods and products based on industry trends and client pain points.
- Maintain and enhance existing products, including synthetic personas.
- Develop frameworks to validate AI-generated and simulated outputs against primary research data.
- Apply statistical and behavioral modeling, including choice modeling, simulation, and psychometrics.
- Use AI agents and LLM workflows in product development from prototype through production.
- Work with Strategic Insights, Sales, and Product to turn methodological advances into client-ready offerings.
- Track developments in AI, behavioral science, and research methods to identify opportunities.
- Own team productivity metrics, margin tracking, and reporting, and manage contractor relationships.
- Automate operational workflows and build and deliver training on new methods and AI tools.
Market ResearchR