- Own and execute outbound prospecting strategies to build a qualified pipeline of mid-market opportunities
- Conduct discovery calls and needs assessments with marketing executives and C-level decision-makers
- Present and demonstrate Madison Logic's multi-channel ABM solutions (CTV, Audio, Display, Content Syndication)
- Develop customized proposals that align with prospect business objectives and marketing strategies
- Navigate complex buying processes and build consensus across multiple stakeholders
- Negotiate contract terms and close deals with minimum 3-month commitments at target contract values
- Consistently achieve and exceed quarterly and annual new business revenue targets
- Collaborate with Customer Experience and Marketing teams to ensure seamless handoffs
- Maintain accurate pipeline forecasting and activity tracking in Salesforce
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