- Evaluate prompts and AI-generated outputs
- Review and correct text
- Analyze multimedia content
- Contribute voice recordings
- Apply careful judgment to factors such as accuracy, clarity, cultural appropriateness, brand alignment, and overall effectiveness in meeting task objectives
- Generate original content or assess AI-generated outputs
- Deliver culturally relevant and appropriate content by applying local insight into tone, symbolism, visual cues, and market fit
- Spot common issues such as visual artefacts, inconsistent style, translation errors, or cultural mismatches
- Provide concise, structured annotations that can be used directly for model improvement
- Apply evaluation guidelines consistently and participate in calibration and QA processes to ensure aligned scoring and judgment standards