- Translate approved brand direction into practical content calendars, source selections, original concepts, and editorial proposals.
- Select moments from existing or newly captured material and edit short-form video.
- Prepare accurate captions, titles, covers, and platform-specific content versions.
- Plan and capture lightweight original or event content when included in the agreed scope.
- Prepare review packs, consolidate feedback, maintain approved versions, and distinguish quality control from permission to publish.
- Schedule and publish authorized content, checking channels, formats, captions, links, tags, thumbnails, accessibility, metadata, and live results.
- Manage routine comments and messages within agreed coverage and response guidance, escalating sensitive or reputational issues.
- Track content and channel results and provide a concise monthly report with specific improvements to test.
- Maintain source and project files and publishing records, and flag permission or security issues.
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