- Audit our instrumentation
- Reconcile session counts between Grafana (server-side) and Amplitude (client-side)
- Find why they disagree, document the cause, and establish which system is the source of truth for which metrics
- Implement user identity and cohort tagging
- Set up Amplitude user properties at first touch — UTM params, ad group/creative IDs, referrer, device, geo, acquisition cohort week, bucketed acquisition channel
- Instrument core funnel events (8 events covering landing page → CTA → experience load → first frame → session start/end → chat interaction → story progress)
- Build retention dashboards (D1/D3/D7/D14/D30 retention curves, segmented by acquisition channel, device, first experience, and cohort week)
- Build journey visualizations (Amplitude Journeys charts showing full user flow from landing to return visit, with filtered views by channel, device, experience, and cohort)
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