- Run segment-specific outbound cadences across diverse customer groups including government, ag retail, and corporate sustainability.
- Research accounts and contacts to identify the right buyers and verify data quality.
- Personalize outreach based on segment-specific realities like agronomy data and sustainability claims.
- Qualify leads against a clear fit bar and book qualified meetings (SQLs) for Account Executives.
- Maintain clean contact and segment data within HubSpot and provide targeting insights to RevOps.
- Collaborate weekly with the sales team to refine and tighten the sales playbook.
Lead GenerationCRMHubSpot