- Produce paid ad creative for Meta, Google, and TikTok, including fast test assets and finished video ads for scaling.
- Create product demos, before-and-after transformations, AI-generated cinematic spots, and edits of creator and UGC footage.
- Own the creative testing pipeline by forming hypotheses, shipping creative, reviewing results, and iterating on winners.
- Adapt winning ideas across static and motion, video durations, aspect ratios, placements, and markets.
- Translate performance data such as hook rate, hold rate, CTR, and cost per payer into new creative.
- Use Recraft Studio as the primary production tool for image and video generation and share learnings with the product team.
- Maintain the ad creative brandbook while adapting tone to placement and audience.
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