Performance Creative Designer
R
RecraftAI design tools
Based in the EU, Georgia, Armenia, or SerbiaContractSenior
Salary not disclosed
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Job Details
- Experience
- 3+ years creating performance and paid-acquisition creative, with video ads as a regular part of that work.
- Required Skills
- Adobe PhotoshopFigma
Requirements
- Have 3+ years of experience creating performance and paid-acquisition creative, with video ads as a regular part of the work.
- Provide a portfolio of static and video ads that ran, with context on what performed and why.
- Bring strong motion design and editing skills using After Effects or similar, plus Premiere, DaVinci Resolve, or CapCut.
- Use Figma or Photoshop for static creative.
- Understand video ad hooks, the first three seconds, pacing, sound-off captions, safe zones, platform specifications, and policy limits.
- Have hands-on production experience with AI image and video tools such as Runway, Kling, Veo, or Seedance, including understanding their limitations.
- Be able to work quickly on test creative and produce polished, precise assets for scaling.
- Be based in the EU, Georgia, Armenia, or Serbia, with the right to work as a contractor there.
Responsibilities
- Produce paid ad creative for Meta, Google, and TikTok, including fast test assets and finished video ads for scaling.
- Create product demos, before-and-after transformations, AI-generated cinematic spots, and edits of creator and UGC footage.
- Own the creative testing pipeline by forming hypotheses, shipping creative, reviewing results, and iterating on winners.
- Adapt winning ideas across static and motion, video durations, aspect ratios, placements, and markets.
- Translate performance data such as hook rate, hold rate, CTR, and cost per payer into new creative.
- Use Recraft Studio as the primary production tool for image and video generation and share learnings with the product team.
- Maintain the ad creative brandbook while adapting tone to placement and audience.
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