- Formulate marketing plans and strategies for new product launches and market penetration.
- Manage campaign schedules and offer logs using Monday.com.
- Execute digital marketing campaigns, including FB/IG ads, Google ads, eDM, and campaign page creation.
- Develop campaign and creative briefs based on product marketing direction and coordinate with agencies.
- Monitor and optimize campaign performance to drive growth.
- Coordinate with commercial operations for material asset approval and launch.
- Review platforms for content accuracy and operational efficiency.
- Analyze market competitors and consumer insights to sharpen marketing programs.
- Report issues and suggest process improvements to the Product Manager.
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