- Run cold call and cold email campaigns to insights, brand, and innovation teams at target consumer companies.
- Build and execute multi-touch, highly personalized outbound sequences tailored to specific accounts.
- Represent Keplar at industry conferences and events, including working booths and managing post-event lead follow-ups.
- Identify and prioritize target accounts within the ideal customer profile.
- Qualify inbound and outbound leads and schedule discovery calls/demos for the sales team.
- Track outreach, responses, and lead status in the CRM to ensure accurate data.
- Collaborate with Growth and Marketing teams to test and refine outbound messaging and positioning.
Market ResearchLead GenerationCRM