- Build and own senior relationships with UK agency holding groups, independent agencies, trading desks, programmatic buyers, and advertiser-side stakeholders.
- Activate PMP and curated-marketplace demand through ConnectAd.
- Drive revenue through deal IDs, PMPs, curated marketplaces, and programmatic supply packages.
- Identify, pitch, and onboard premium UK publishers and media owners into the ConnectAd platform.
- Build supply-acquisition strategies focused on inventory quality, buyer activation, and marketplace fit.
- Help publishers improve monetisation through ConnectAd's demand, transparency, and yield strategy.
- Translate buyer demand into relevant, commercially packaged supply.
- Lead commercial negotiations with agencies, buyers, publishers, and strategic partners.
- Work closely with product, operations, account management, and leadership teams.
- Represent ConnectAd at industry events and senior agency and publisher meetings.
Business Development